Roundtable with Captains of Industry: Behind the Scenes of a Reimagined Economic Dialogue


Over 42 representatives from French companies and 18 Malaysian businesses gathered with Anwar Ibrahim. The discussions revealed a pragmatic approach to contemporary economic challenges.

The sensitive issue of the carbon tax dominated the exchanges. Anwar Ibrahim’s response? “The proposed tax will be implemented with caution and progressivity,” adding that “it should not be seen as a problem for investing companies.”

This nuanced approach demonstrates a keen understanding of the stakes: reconciling environmental imperatives with economic attractiveness. “We must be realistic,” he emphasized, acknowledging the complexity of the ecological transition for emerging economies.


Business Signals Detected

  • Willingness to dialogue on sensitive subjects rather than dogmatic positions
  • Progressive approach to environmental regulations to avoid penalizing growth
  • Seeking a balance between international standards and local realities

The French leaders present welcomed this openness. Several highlighted that they were investing in Malaysia “because they believed in it”—a testament to the mutual trust built over the years.


One Ace Decryption

This roundtable illustrates the emergence of a new negotiation model: transparent, pragmatic, and solution-oriented. Companies that adopt this collaborative approach have a decisive advantage in their international expansions.

Malaysia demonstrates that it’s possible to maintain a sovereign position while remaining open to international standards. This nuance is crucial for European companies: understanding that adaptation to local norms is not a weakness but a strength.


Identified Opportunities

  • Green technologies sector: Malaysia is seeking partners for its energy transition.
  • Creative industries: Convergence of standards without cultural homogenization.
  • Financial services: Progressive harmonization of regulations without disruption.

The significant presence of French companies at this roundtable attests to the market’s appetite. Malaysia is no longer just a low-cost destination but a strategic partner for innovation and sustainable growth.

Is your company ready for this new paradigm of international negotiation?

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