Proprietary framework
ACE-Bridge
Six steps to lasting success
A systematic approach developed over two decades of international experience. Each phase delivers actionable insights and measurable results that prepare for the next.
The ACE-Bridge Framework, the Market Readiness Score, and the name ACE-Bridge are proprietary innovations of One Ace, currently in the process of being registered with the INPI. This process demonstrates our commitment to excellence, innovation, and the protection of our unique methodologies, guaranteeing our clients a distinctive and recognized competitive advantage in their international expansion.
B – Brand Audit
In-depth multicultural analysis of your brand and its international potential.
R – Research
Ethnographic studies and regional insights for each international target market.
I – Insights
Decoding cultural codes and opportunities for strategic differentiation.
D – Design
Positioning strategy and differentiation for maximum cultural resonance.
G – Go-to-Market
Deployment of an optimized launch strategy by territory.
E – Evolution
Ongoing support and performance optimization for sustainable growth.
Brand Audit
In-depth analysis of your brand’s DNA to assess its ability to conquer new territories. We examine your value proposition, visual identity, storytelling, and competitive positioning through the lens of international expansion. This phase identifies your transferable strengths—the brand elements that travel well across borders—and your vulnerabilities that need to be addressed before implementation. You receive your comprehensive Market Readiness Score with strategic recommendations for improvement. An uncompromising diagnosis that determines your go/no-go for each target market.
Research
Total immersion in the invisible local dynamics of the target territory. We deploy in-depth business ethnography to understand the unwritten cultural codes that govern commercial relationships, decision-making hierarchies, and business protocols. This research analyzes the successes and failures of your predecessors in the same market, identifies “cultural landmines”—those seemingly minor mistakes that destroy credibility—maps the local competitive ecosystem, and deciphers effective distribution channels. Territorial intelligence that transforms uncertainty into an informed strategy for your expansion.
Insights
Transforming complexity into clarity. This phase crystallizes all research into actionable insights that will guide your implementation strategy. We culturally adapt your value proposition without diluting your brand essence. Your personalized Strategic Playbook identifies key institutional partners, industry influencers to activate, regulatory hurdles to anticipate, and opportunities for local differentiation. We define your Quick Wins—those rapid victories that build credibility—and your Long-term Investments for lasting traction. The complete roadmap for your international expansion.
Design
Architecture of your tailor-made market approach. Co-creation of your locally adapted brand architecture—how your brand presents itself, communicates, and positions itself in this specific territory while maintaining global consistency. We develop your culturally resonant messaging and storytelling, your strategic partnerships and alliances strategy, and your distribution and go-to-market approach. This phase produces your detailed deployment roadmap with clear milestones, necessary resources, identified risks, and defined success metrics. The complete architecture of your international implementation.
Go-to-Market
Orchestration of the critical ninety days of launch. Our dedicated War Room coordinates all aspects of your market entry: simultaneous activation of institutional networks, support for complex strategic negotiations, navigation of local diplomatic protocols. This phase mobilizes our established network—introductions to government agencies (MIDA, MDEC, MATRADE for Malaysia), connections to chambers of commerce, access to industry decision-makers. We provide ongoing field support with real-time adjustments based on market feedback. Operational support that includes: MATRADE for Malaysia), connections to chambers of commerce, access to sector decision-makers. We provide ongoing field support with real-time adjustments based on market feedback. Operational support that transforms expansion strategy into concrete results.
Evolution
The success of international expansion is measured over time, not at launch. This phase establishes continuous monitoring of your Cultural Market Fit—is your cultural integration improving over the quarters? Systematic development of your local relationship capital. We conduct regular strategic reviews with adjustments based on field learning, continuous optimization of your positioning, and strengthening of your existing partnerships. This phase also prepares your expansion into new adjacent territories, capitalizing on the lessons learned from your first implementation to accelerate subsequent ones. Continuous evolution builds a lasting empire, not a precarious presence.
Unlock Your Potential Beyond Conventional Approaches: The ACE-Bridge Philosophy
Traditional methods treat international expansion as a simple exercise in replication. Copy and paste what works here, hoping it will work there. ACE-Bridge recognizes a fundamental truth: every market has a unique soul. Our method does not translate, it transcends. We do not offer generic formulas for entire regions (e.g., “APAC” or “EMEA”), but rather a territorial approach that respects the specificities of each culture and economy.
The 6 Key Points of the ACE-Bridge Framework
What Makes the ACE-Bridge Framework Unique
1. Business + Business Diplomacy Merger
We systematically integrate business diplomacy into every stage of the process. Your institutional relationships and invisible networks become accelerators, not obstacles. This hidden dimension is what makes the difference between establishing a presence and truly conquering a market.
2. Ultra-Personalized Territorial Approach
Each market is treated as a unique territory with its own rules and unwritten codes. No more generic formulas. Our strategy is tailored to local specificities, ensuring a high level of “Cultural Market Fit.”
3. Quantified and Strategic Relational Capital
Our Relationship Capital Framework is an exclusive innovation. It measures and develops your network as a quantifiable strategic asset. It is a powerful lever for your international negotiations and influence.
4. Cultural ROI: Measuring the Invisible for Sustainable Success
We measure not only traditional business metrics, but also your “Cultural Market Fit.” This factor is a key predictor of your company’s lasting success and true integration into new markets.